Tag: startup
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Sweet Spot or Sweet Trap?
Tension is the gap between expectation and reality. Most of us spend our lives saying “I want to be happy” on repeat, like stuck vinyl records. But what if complete satisfaction is actually our enemy? What if that tension—that delicious, frustrating gap—is exactly what drives us forward? The Archer’s Wisdom Strategy is the north star…
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Conformist Camembert
Recently while making flatbread in France, something fascinating happened. As usual, we were eating it with strong camembert cheese which makes the strawberry jam you put on it shy away in flavor. I had a piece of that strong camembert on my plate, slightly runny from the warm bread. At some point, my friend noticed…